I’m retired from the corporate rat race, and yet I have established a consulting practice, Haropulos Bailey Consulting. Occasionally, this dual identity profile I have espoused becomes a little awkward to maintain. The issue is really my online presence.
I have a single Google profile and two Blogs. This blog allows me to ramble about my transition to retired life. The other is a professional blog (http://habaconsulting.blogspot.com), in which I expound upon business and career-related subjects. So, am I retired or am I a consultant? The answer is either “Neither” or “Both”.
Assuming that my plans pan out, I don’t ever again have to be a corporate minion. (No offense – that worked out pretty well for me for almost 30 years.) But it doesn’t mean I will never work again. I truly am excited with the idea of applying my experience and brain to short-term assignments on behalf of others. I want to consult on hospitality, customer service, and marketing/communications challenges. My yet-to-be-incorporated company, Haropulos Bailey Consulting, is intended to provide an identity around the services I have to offer.
I’ve done just a little consulting to date, with a former colleague I've known a long time, who is an exec with a company here in Chicago. I hope to do a little more, with other smart people who I respect and like. It’s time to create a web site and reach out to possible clients with a little marketing. A few hours or days here and there of man-behind-the-curtain action would be perfect. My ego no longer has need of the spotlight.
So I’d better think about how to reconcile my retired identity and my consultant identity online. If you Google Laurel Haropulos Bailey, you see evidence of both. Being “retired” could easily adversely affect people’s perception of the seriousness of my interest in consulting. I think the answer is to tweak my online identity as a retired person, and rationalize it with my consulting identity. But how?
Suggestions, anyone?
I have a single Google profile and two Blogs. This blog allows me to ramble about my transition to retired life. The other is a professional blog (http://habaconsulting.blogspot.com), in which I expound upon business and career-related subjects. So, am I retired or am I a consultant? The answer is either “Neither” or “Both”.
Assuming that my plans pan out, I don’t ever again have to be a corporate minion. (No offense – that worked out pretty well for me for almost 30 years.) But it doesn’t mean I will never work again. I truly am excited with the idea of applying my experience and brain to short-term assignments on behalf of others. I want to consult on hospitality, customer service, and marketing/communications challenges. My yet-to-be-incorporated company, Haropulos Bailey Consulting, is intended to provide an identity around the services I have to offer.
I’ve done just a little consulting to date, with a former colleague I've known a long time, who is an exec with a company here in Chicago. I hope to do a little more, with other smart people who I respect and like. It’s time to create a web site and reach out to possible clients with a little marketing. A few hours or days here and there of man-behind-the-curtain action would be perfect. My ego no longer has need of the spotlight.So I’d better think about how to reconcile my retired identity and my consultant identity online. If you Google Laurel Haropulos Bailey, you see evidence of both. Being “retired” could easily adversely affect people’s perception of the seriousness of my interest in consulting. I think the answer is to tweak my online identity as a retired person, and rationalize it with my consulting identity. But how?
Suggestions, anyone?
